A highly talented (award-winning, in fact) marketing content writer & strategist with a background in journalism. Exceptionally skilled at researching and writing clear, engaging content that connects and resonates with target audiences of all levels. Experienced in marketing strategy and maximizing audience engagement.
Content Writing/Copywriting Samples
In the interest of space (and your time) I've limited the number of writing samples in this section; if you'd like to see more, please feel free to reach out.
The Value of Incremental HIT Modernization (Blog Post)
Edifecs
Updating your HIT infrastructure doesn’t have to be an all-or-nothing proposition. In this blog post, I discuss why—and how—healthcare leaders should embrace an incremental approach to modernization.
AI in Healthcare: Truth vs. Hype (Whitepaper)
Edifecs
How healthcare organizations can practically and meaningfully apply AI technology, why many current solutions fall short of capitalizing on AI's potential, and what healthcare leaders need to know in order to separate truth from hype.
Risk Adjustment Coding Suite (Video)
Edifecs
Script for an explainer video for Edifecs’ Risk Adjustment Coding Suite.
Avoiding the Pitfalls of Composable Architecture (Blog Post)
Contentstack
The common challenges organizations face when implementing composable architecture and how to avoid them.
ESG Investing: A Generational Shift (Whitepaper)
MarketingWiz
Growth trends in ESG (Environmental, Social, Governance) investing, key opportunities for leveraging ESG client solutions, marketing strategies for connecting with ESG-minded investors.
A Strategic Approach to Insurance (Whitepaper)
Telemus
The value of insurance coverage as part of a broader wealth management strategy.
Content Refresh (Site Copy)
CADA Connect
Created all copy for the client's site redesign, including blog posts and learning resources.
Optimizing Episodes of Care Programs (Whitepaper)
Edifecs
How Edifecs' Population Payment Management solution combines with 3M's Patient-Focused Episodes (PFE) program to help payers and providers ensure effective value-based care programming and accurate payments.
Top 100 Social Chefs (2016) (eBook)
Foodable WebTV Network
Researched and wrote profiles for each of the chefs on Foodable WebTV Network’s “Top 100 Social Chefs” list of 2016.
FPCM Joins GYL Financial Synergies (Press Release)
GYL Financial Synergies
A press release announcing the merger between Financial Partners Capital Management (FPCM) and GYL Financial Synergies.
“All those people would have still been in the hospital in 1985”
For this piece on the need for more medical respite shelters for the homeless and why it’s not a priority, I spoke with two of the most prominent names in homeless healthcare: Dr. James O’Connell, the founder of the Boston Health Care for the Homeless Program (BHCHP) who established the nation’s first medical respite program in 1985, and Dr. John McAdam, one of the first physicians to work in the Department of Community Medicine at St. Vincent’s Hospital, a groundbreaking health care program for homeless shelters and SROs that has since become the standard for homeless health care.
The Homeless Opioid Epidemic
The opioid epidemic has abated somewhat among the housed population, but not among the homeless. Why? Because while the public health response for the housed population includes counseling and treatment, the strategy for the homeless has focused on one thing: reversing overdoses.
Abolish the Cash Bail System
Why the cash bail system effectively criminalizes poverty, and why it needs to be abandoned once and for all.
The Long Climb Out of Homelessness
Even in a city with a robust social safety net like New York, it is shockingly easy to fall into homelessness—and it can be incredibly difficult to climb back out.
Actually, the VA is Good
The Department of Veterans’ Affairs (VA) is often used as an example of why a single-payer healthcare system wouldn’t work in America. Not only is this argument morally wrong, it’s also factually incorrect.
The “Critical Race Theory” Debate is a Lie
The Republican Party’s base is dwindling, its most ardent members are getting older, and there simply isn’t enough support from younger generations to replace those votes. The critical race theory debate is just the latest in a long line of ginned-up controversies intended to keep people distracted with meaningless nonsense so the GOP can quietly continue rigging the system in their favor without anyone noticing.
Experience
Marketing Content Manager
Edifecs | 2023 – Present
Responsible for writing and/or editing all marketing content—including white papers, case studies, blogs, infographics, emails, video scripts, and SEM ads—to ensure consistent voice & messaging across all content. Analyze data from content channels to measure engagement levels from target audiences and buyer personas across the healthcare industry. Developed content creation & promotion strategies and product marketecture, implemented a new brand voice & style guide, and established formal best practices for writing various content types to support content creation by Product Marketing and Sales teams.
Lead Content Writer
MarketingWiz | 2019 – 2023
Wrote B2C marketing materials and create site content for RIA and Broker-Dealer firms to support client outreach and marketing objectives. Served as a conduit between client firms and their audiences, distilling complex financial topics into digestible, actionable, and attention-grabbing content. Content types varied according to client need but included articles, blog posts, press releases, white papers, case studies, outreach emails, and social media posts promoting an event or service. Also responsible for B2B content such as blog posts, white papers, branding guidelines, and social media content positioning MarketingWiz as an expert and trusted partner for RIAs and Broker-Dealers.
Freelance Content Writer
Contentstack | 2022 – 2023
Created B2B/B2B2C blog posts, articles, case studies & ebooks on the customer experience for developers, leaders, and content & digital teams. Positioned Contentstack’s open SaaS content management system (CMS) and digital experience platform (DXP) as necessary solutions for digital brands. Utilized Flesch-Kincaid metrics to ensure maximum readability and audience reach.
Freelance Writer & Editor
Upwork | 2015 – 2023
Performed freelance writing and editing work for a variety of clients according to their needs; clients included healthcare organizations, medical technology companies, financial firms, marketing firms, and culture & lifestyle blogs, among others. Maintained “Top Rated” status since June 2016, awarded to freelancers with a 100% Job Success rating and consistently high client feedback scores.
Freelance Healthcare Content Writer
symplr | 2020 – 2022
Wrote blogs, articles, and eBooks on legal & regulatory guidelines and clinical best practices for healthcare leaders and providers. Positioned symplr’s suite of software products and services as a solution for enterprise healthcare operations.
Editorial Intern
News Cult | 2017 – 2018
Pitched and wrote articles on a variety of subject areas, including politics, healthcare, entertainment, technology, and international news. Pitched and wrote opinion pieces relating to current news stories and general-interest pieces.
Contributing Writer
We Stand Up | 2017 – 2018
Pitched and wrote reported opinion pieces and feature articles about social justice and/or systemic reform. Identified news pegs that presented opportunities to address broader social issues such as homelessness, the opioid crisis, and mass incarceration.
Contributing Editor
Foodable WebTV Network | 2016 – 2017
Researched and wrote blog posts on subjects related to the food & beverage and restaurant industries and notable figures within those industries. Responsible for the creation of Foodable’s “Top 100 Social Chefs” list. Performed interviews with chefs, brand owners, and restaurant industry executives to gain insights into their work and their industry.
Other experience includes UX writing and assisting with site builds/rebuilds for clients in telecommunications, retail, and healthcare, script writing, and creating site and app mockups in Figma. Earlier professional experience also includes roles in project management and FINRA-licensed positions in the financial services industry at UBS and Prudential Financial; additional details available upon request.
Education
Master of Fine Arts
Critical Journalism
The New School | New York, NY
Bachelor of Arts
Spanish
Roanoke College | Salem, VA